Digital Marketing Manager - Web & Brand

FULL-TIME / Hybrid in Boston Area

Ideal start timeline: ASAP

Skedda is a leading global workplace management platform dedicated to streamlining desk and room reservations and scheduling. We serve over 7,000 customers and nearly two million users, including IBM, Siemens, Mercedes-Benz, and Harvard University. Skedda integrates with key workplace tools like Microsoft365, Google Workspace, and Slack; and has won awards from G2, Capterra, and SoftwareAdvice.

The Skedda Flex product lives under the larger Skedda brand and serves sports venues, tennis courts, community centers, and studios. Originating from Skedda's founding vision, Flex continues to innovate in empowering these spaces with efficient, user-friendly booking solutions.

Role overview

We are seeking a talented and creative Digital Marketing Specialist to help lead the marketing efforts for our Skedda Flex product. This role offers a unique opportunity to build and define a brand from the ground up.

This key role will be responsible for managing the development of our web platform, implementing brand strategies, and ensuring a cohesive digital experience that resonates with our target market. The successful candidate will play a crucial role in establishing Flex's online identity while aligning with Skedda's overall brand guidelines.

Day to day responsibilities

• Manage the day-to-day operations of web development projects for Flex
• Implement and maintain brand guidelines across Flex's digital platforms, ensuring consistency and alignment with Skedda's overall brand strategy
• Oversee the maintenance and optimization of Flex's web platform, focusing on user experience, performance, and SEO
• Analyze web metrics and user feedback to drive continuous improvement of Flex's digital presence
• Contribute to the development of Flex's digital marketing strategies, particularly in areas related to web presence and brand positioning
• Ensure that Flex's web platform meets the specific needs of sports facilities, studios, and community centers, differentiating it from Skedda's Workplace offerings
• Stay current with web development trends and emerging technologies relevant to the recreational facility management sector
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About you

• You're a strong verbal and written communicator
• You're a systems thinker who can help bring clarity to complex ideas
• You keep customer needs top of mind during your design and decision making process
• You can balance a pragmatic problem solving approach with a strong attention to detail
• You welcome feedback to improve your skills and work
• You take initiative and work with a healthy sense of urgency

Skills & Experience

• 5+ years of experience in web development and/or brand management 
• Experience with Figma & Adobe Creative Cloud 
• Strong technical skills in HTML, CSS; Proficient in JavaScript
• Proven track record in managing web development projects and implementing brand strategies
• Experience with content management systems (Webflow a significant plus)
• Strong skill in graphic design & UX/UI design principles and best practices
• Knowledge of SEO and web analytics tools (Google, Heap.io) 
• Strong communication skills

Benefits

• Competitive salary, benefits package, and paid time off
• Flexible schedule 
• Creative and collaborative work environment
• Direct exposure to the leadership team across departments
• Be empowered to leave a significant mark on the product and the customers
• Be part of building an exciting brand from the ground up!

About us

We’re an international team from 14+ countries with a growing presence in Boston. We place a lot of value on collaborating asynchronously across time zones but also understand the benefits of working together in person. Our team has doubled in size in the last year and continues to grow quickly. 

At Skedda, our Mission is to empower organizations to bring workspaces to life. We take feedback from customers seriously and constantly iterate to improve our product. We’re a self-driven, curious, down-to-earth group of people who know how to balance moving quickly while maintaining a high bar for quality. Every team member at Skedda embodies our six core virtues: 

1. We are a community
2. Quality is at our core
3. Take ownership
4. Create momentum every day
5. Tackle hard problems
6. Be curious

We are defining the future of the workplace experience, helping businesses to design meaningful, seamless, fully integrated employee experiences and interactions in the hybrid workplace. We’re growing fast with a lot of new opportunities ahead!