Doug Vaughan

Doug Vaughan has a diverse and extensive work experience in the field of marketing and communications. Doug currently holds the position of Chief Marketing Officer at SMA Technologies since April 2022. Previously, they served as the Chief Marketing Officer at Chief Outsiders from February 2021 to March 2022.

Prior to that, Doug worked at Vaughan Group as a Principal from August 2020 to February 2021. In this role, they provided executive-level strategic marketing and communications consulting services, focusing on revenue growth and value creation. Their responsibilities included defining rollout strategies and overseeing the execution of new go-to-market models for a leading cloud computing company. Doug also provided strategic communications advice to the Chief Revenue Officer of a Fortune 100 IT company.

From June 2016 to August 2020, Doug worked at 3D Systems Corporation as the SVP, Chief Marketing & Communications Officer. Doug played a crucial role in stabilizing the company, building a leadership culture, and repositioning it as a digital manufacturing solutions provider. As the CMO, they led the digital transformation of the marketing function, resulting in a 98% annual increase in marketing contribution to the sales pipeline while reducing operational expenses by 15% each year.

Before that, Doug co-founded Small Batch Marketing in March 2009 and served as the Co-Founder & Principal until June 2016. Doug provided strategic marketing advice and coaching to various clients, ranging from Fortune 500 companies to smaller and mid-sized companies, helping them achieve growth and increase profitability. Their accomplishments included developing cross-business unit growth strategies, designing comprehensive campaign planning processes, and revamping brand strategies.

Doug also gained valuable experience while working at other prominent companies, including Friends of the Children, HP, Bank of America, and Benj Franklin Savings & Loan. At HP, they held various executive positions, such as VP of Marketing & Communications, Director of Communications, and Marketing Communications Manager, where they played significant roles in developing marketing strategies, managing communications, and supporting executive leadership.

Overall, Doug Vaughan's work experience demonstrates their expertise and success in strategic marketing, communications, digital transformation, and revenue growth across multiple industries and companies.

Doug Vaughan attended Oregon State University from 1982 to 1986, where they obtained a Bachelor of Science degree in Technical Journalism with a minor in Business Administration.