Loretta Valdés

Loretta Valdés has a diverse work experience in the digital creative field. Loretta is currently the Head of Social Media Specialist / Creative Digital at SMU S.A., where they manage social media and digital creative projects for multiple brands. Prior to this, they worked at BBDO CHILE as a Digital Creative Director, overseeing digital creativity and supervision for various clients, including GMO, Paris, and General Motors. Loretta also held the role of Creative Supervisor and Digital Creative Writer at BBDO CHILE. Before that, Loretta was the Director of Digital Strategy at EA [edwards asociados] and worked as a Community Manager, Content Manager, and Digital Writer at Dittborn & Unzueta, where they handled accounts such as Pisquera Capel, Fiat, and Falabella Retail. Loretta also has experience as a Community Manager at Initiative and Sonik - Urban Clothes & Accesseories and as a Digital Creative at Fundaciónweb Chile. Loretta's skills include social media management, content creation, strategy development, and analytics.

Loretta Valdés completed their education at Duoc UC with a degree in Publicidad (Advertising) from 2010 to 2014. Loretta also studied Ingeniería en Marketing (Marketing Engineering) at Duoc UC from 2009 to 2010.