Blake L.

VP Brand Marketing at Society6

Blake L. has extensive experience in the field of marketing and growth strategy. They have worked as a VP Marketing & Growth Strategy Consultant for various companies, providing long-term contract work for established start-ups. In this role, Blake served as a fractional / interim marketing executive and growth consultant, focusing on brand strategy, performance marketing, customer acquisition and retention strategies, and marketing organization development. Some notable clients they worked with include Carbon 38, Rhone, The Giving Keys, and Felina.

Additionally, Blake has held the position of VP Brand Marketing at Society6, a home decor and lifestyle accessories marketplace. In this role, they were responsible for leading brand development, content strategy, and consumer insights. They developed the company's brand strategy, including brand positioning, customer personas, mission, vision, and brand messaging strategy.

Prior to Society6, Blake worked as the Vice President of Marketing at tasc Performance, a sustainable activewear company specializing in bamboo fabrics. Here, they led the growth, development, and relaunch of the brand, overseeing omnichannel brand and performance marketing and growth strategy.

Before their roles at Society6 and tasc Performance, Blake was the Founder and CEO of Brandhaus Marketing Group. This consulting firm focused on brand strategy, customer targeting, growth, and demand strategy in industries such as fashion, travel, entertainment, and music. The company was eventually sold to OMG. Some notable clients during this time included Bang & Olufsen, Beachbody (Tony Horton P90x), Champion, Levi's, and Creative Artists Agency.

Blake L. attended Tulane University's A.B. Freeman School of Business from 2006 to 2010, where they earned a Bachelor of Arts degree. During their time at the university, Blake studied Communications, Political Science, and Business.

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Timeline

  • VP Brand Marketing

    May, 2022 - present

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