María Luisa Gutiérrez Ferrer

María Luisa Gutiérrez Ferrer has extensive work experience in various roles related to design, customer experience, and marketing. María Luisa is currently working as the Head of Design at Soho, a position they have held since July 2023. Prior to this, they worked as the Head of Design Consulting at the same company from October 2022 to July 2023.

María has also worked as a Member of the Marketing and Communication Committee at Asociación DEC Chile since August 2022. Before that, they served as the Director of Customer Experience at amable from August 2022 to October 2022.

In their previous roles at Deloitte, Maria worked as the Manager of Customer Strategy & Applied Design from June 2021 to July 2022. María Luisa was responsible for leading customer experience projects and managing teams. Additionally, they worked as the Manager of Customer Experience at amable from November 2019 to May 2021. Their responsibilities included strategic conceptualization and design of services for digital products.

Prior to that, María held positions at BancoEstado, where they worked as the Submanager of Customer Experience from May 2017 to June 2019 and as the Head of the Customer Experience Unit from October 2013 to May 2017. During their time at the bank, they focused on implementing customer experience initiatives and improving customer loyalty.

María started their career at Multiplica Chile, where they worked as the Managing Partner from March 2006 to July 2013. María Luisa played a key role in establishing the company's presence in Chile and leading digital strategy projects for various industries.

Before joining Multiplica Chile, María worked as the User Experience Lead at Novared from October 2003 to February 2006. María Luisa was responsible for the strategic and functional solution of internet projects and defining information architecture.

Their earlier experience includes roles as the User Experience Lead at COPESA from May 2002 to October 2003 and as the User Experience Specialist at Novared from March 2002 to May 2002.

Overall, María Luisa Gutiérrez Ferrer has a strong background in design, customer experience, and project management, with diverse industry experience throughout their career.

María Luisa Gutiérrez Ferrer's education history can be summarized as follows:

From 1991 to 1996, they attended Universidad Diego Portales and obtained a degree in Journalism, specifically a Periodista and Licenciada en Comunicación (Journalist and Bachelor's degree in Communication).

In 1996, they furthered their education at Universitat Autònoma de Barcelona and pursued a Magíster degree in Communication, which they completed in 1998.

During the same period, from 1996 to 1997, they also earned a Diplomada en Estudios Superiores Especializados en Comunicación from the same institution, Universitat Autònoma de Barcelona.

In terms of additional certifications, María Luisa Gutiérrez Ferrer obtained several certifications throughout the years. In 2014, they received a certification in Customer Experience Management from IZO. In 2018, they completed an online course on Introduction to Financial Accounting from Coursera. In 2019, they obtained certifications in Operational Finance, Strategic Marketing, and Business Fundamentals from Coursera. In 2020, they participated in the Win-Win Cycle of Digital Entrepreneurs program organized by the UN Women and completed the BOW Board of Women High Management Corporate Governance program conducted by Mujeres Empresarias, Chile. Most recently, in 2022, they obtained a Professional Certification in Customer Experience from the Association DEC.