Melanie Nayer

Melanie Nayer has a diverse and extensive work experience spanning various industries. Melanie is currently working as the Head of Brand Marketing at SonderMind, a position they have held since July 2021. Prior to this, they served as the Interim Marketing Lead at SonderMind from November 2021 to November 2022.

From 2017 to 2021, Melanie worked at Aetna, a CVS Health Company, where they held several roles. Melanie started as the Senior Director and Head of Content Development for the Agency at Aetna in July 2019 and held this position until July 2021. In this role, they oversaw content strategy, messaging strategy, copy and design, and media development to help members navigate their health care decisions. Melanie then served as the Director of Creative & Design for the Agency at Aetna from January 2017 to July 2021, where they led a team in developing editorial, video, and social content for both B2B and B2C audiences.

Melanie also has experience as the Principal of Melanie Nayer LLC, their own creative, marketing, and content development company, from 2008 to 2018. During this time, they worked on various projects in these areas.

Additionally, Melanie has held positions at DigitasLBi North America as the Vice President/Director of Social.Content from April 2015 to September 2016, where they designed and executed creative and social strategies. Melanie also worked at SapientNitro as part of the Global Marketing team from September 2013 to November 2014, where they built content plans and social media strategies for multiple regions and executed social media campaigns for clients.

Earlier in their career, Melanie worked as a journalist and online producer at Boston Globe Media from 2003 to 2014. Melanie also had roles as a correspondent for Forbes Travel Guide from June 2011 to January 2014, a freelance writer for The Huffington Post from December 2009 to January 2014, and a manager of content and acquisitions at Swaptree.com from March 2010 to January 2011. Melanie started their career as a senior site editor at Cheapflights from September 2007 to February 2010.

Overall, Melanie Nayer has demonstrated their expertise in brand marketing, content development, creative strategy, and social media throughout their career.

Melanie Nayer obtained a Bachelor of Science degree in Finance & Marketing from Bradley University in the years 1993 to 1997. Melanie then pursued further education at Boston University, where they completed a Masters degree in Journalism & Economics from 1999 to 2002.