Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.

Retail

Sports Direct

Mike Ashley

Lucy Adams

Georgia Morris

John Brooks

Issac Koh

Ben Snaize

Danielle Gibbons

Annita Sanders

Chris Wootton

Store Operations

Marketing Team

Leadership Team

Sports Direct

Org chart

Teams

Store Operations

Marketing Team

Leadership Team

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