Piera Alasia

Piera Alasia has an extensive work experience history. Piera started their career at Matica S.r.l. in 2004 as a Trend Watcher and Qualitative Research Executive. Piera then moved on to Resonnances&Cie., where they worked as a Junior Account Planner from 2005 to 2006. After that, they joined DGT Media, where they held roles as a Concept Designer & Web Copy and later as a Digital Strategist & Concept Designer from 2007 to 2013.

In 2013, Piera joined Italia Brand Group as a Senior Digital Strategist and later became the Head of Digital Strategy in 2016. Piera worked there until 2017 when they joined EY as a Manager - Advisory Med, specifically focusing on Digital Branding and Communication Services until 2019.

Piera's most recent position is at STAR7, where they started in 2019 and currently holds the role of Head of Marketing Communications. Starting in January 2021, they also took on the role of Chief Marketing Officer.

Piera Alasia completed their education with a diploma in Foreign Languages at Liceo Linguistico Vittoria from 1992 to 1997. Piera then pursued further studies at Università degli Studi di Torino from 1998 to 2003, where they obtained a degree in Journalism and Mass Media Communication with a focus on Communication and Media Studies.