Amanda Abramson is an accomplished senior executive in investment with a focus on cross-channel strategies, particularly for major brands such as Samsung and Merck. Currently serving as SVP, Investment at Starcom since May 2016, Amanda has held various roles within the company, including VP Director and Director of Investment, leading significant initiatives for Samsung HHP. Prior experience includes positions at Initiative, Carat USA, ZenithOptimedia, and Mindshare, where Amanda managed digital investments and strategic planning for prominent brands across diverse sectors. Amanda graduated from Emory University's Goizueta Business School with a Bachelor's degree in Business Administration, emphasizing Marketing and Organization & Management, and further enhanced skills through Kellogg Executive Education in 2020.
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