Account Based Marketing Manager

Stuart is a sustainable 🌱 last-mile logistics company that connects retailers and e-merchants to a fleet of geolocalised couriers across several countries in Europe. 

Our Mission 🚀 We are an impact-driven company that aims to build the future of logistics for a more sustainable world: shared, efficient and reliable. We are committed to creating a new standard for urban deliveries that meet today’s environmental and social challenges while offering a premium delivery experience blending speed, flexibility and convenience.

Our motto: “Make every delivery a moment all of us can truly celebrate!” More than 3000+ leading brands already partner with us across Restaurants, Grocery, Retail & Luxury, eCommerce and Professional Services to deliver all types of goods at the tap of a button. Stuart is a highly diverse and inclusive company of 550+ employees with 90+ nationalities working across France 🇫🇷, Italy 🇮🇹, Poland 🇵🇱, Portugal 🇵🇹, Spain 🇪🇸 and the U.K. 🇬🇧

It’s the right moment and the right place for us to make an impact on millions of people, as home delivery services hit a record high. And guess what? You can help us fulfil our vision 🙌

The role

As the Account-Based Marketing Manager at Stuart, you will be instrumental in driving revenue growth by developing and executing strategic account-based marketing initiatives targeted at key enterprise clients. Leveraging your expertise in account-based marketing, CRM, and email marketing, you will collaborate closely with sales teams to identify, engage, and convert high-value accounts. This role offers an exciting opportunity to shape the company's go-to-market strategy and make a significant impact on its growth trajectory.

What will I be doing? 🤔

• Account Selection and Prioritisation:

• Identify and prioritise high-value target accounts based on revenue potential, strategic fit, and likelihood of conversion.

• Collaborate with sales teams to align on target account selection and develop account-specific marketing plans.

• Personalisation and Customisation:

• Develop personalised messaging and content tailored to the unique needs, pain points, and preferences of target accounts.

• Customise marketing materials, email campaigns, and communications for different stakeholders within target accounts.

• Multi-channel Engagement:

• Execute multi-channel marketing campaigns encompassing email, social media, digital advertising, direct mail, and events.

• Orchestrate integrated marketing efforts across different channels to maximise reach and impact.

• Account-based Sales Enablement:

• Support sales teams with account-specific insights, content, and resources to facilitate meaningful conversations and accelerate deal cycles.

• Provide sales enablement materials tailored to each stage of the buyer's journey to drive engagement and conversion.

• Metrics and Measurement:

• Track and measure the effectiveness of ABM initiatives using key performance indicators (KPIs) such as account engagement, pipeline velocity, conversion rates, and ROI.

• Utilise analytics tools to assess campaign performance and optimise strategies based on data-driven insights.

• Cross-functional Collaboration:

• Foster close alignment and collaboration between marketing, sales, customer success, and other internal stakeholders.

• Drive cohesive execution of ABM strategies through strong relationship-building and effective communication across teams.

• Event Management and Partnerships:

• Plan and execute offline marketing events and activations targeted at key enterprise clients, including trade shows, conferences, and networking events.

• Identify and cultivate strategic partnerships with industry stakeholders, influencers, and complementary brands to amplify brand visibility and drive business growth.

• CRM Management and Email Marketing:

• Oversee the management of the CRM system, ensuring accurate and up-to-date customer data and segmentation.

• Develop and execute targeted email marketing campaigns to engage and nurture leads, drive conversions, and increase customer retention.

What do we need from you? 😎

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Proven experience in account-based marketing, CRM, and email marketing within the B2B sector.
• Demonstrated success in developing and executing strategic marketing campaigns targeted at enterprise clients.
• Strong analytical skills with the ability to interpret data, generate insights, and drive data-driven decision-making.
• Excellent communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams. French skills are highly desirable.
• Results-oriented mindset with a focus on driving measurable business outcomes and ROI.

The stuff you wanna know 😉

• Work in an international, dynamic, and passionate environment with a company culture focused on learning and development 🎉
• Hybrid working model and flexible hours ✨
• Food allowance £200 monthly(groceries/restaurants/food apps etc) 🥗
• Stuart Academy with regular workshops, Stu-Classes, and Stu-Talks🎓
• Stuart is putting Mental Health Awareness first! Wellness Allowance to use in any gym or sport class🧘
• Cycle to work scheme🚲
• Private healthcare provided by Aviva 🏞