Marketing · Full-time · Paris, France
Stuart is a sustainable 🌱 last-mile logistics company that connects retailers and e-merchants to a fleet of geolocalised couriers across several countries in Europe.
Our Mission 🚀 We are an impact-driven company that aims to build the future of logistics for a more sustainable world: shared, efficient and reliable. We are committed to creating a new standard for urban deliveries that meet today’s environmental and social challenges while offering a premium delivery experience blending speed, flexibility and convenience.
Our motto: “Make every delivery a moment all of us can truly celebrate!” More than 3000+ leading brands already partner with us across Restaurants, Grocery, Retail & Luxury, eCommerce and Professional Services to deliver all types of goods at the tap of a button. Stuart is a highly diverse and inclusive company of 550+ employees with 90+ nationalities working across France 🇫🇷, Italy 🇮🇹, Poland 🇵🇱, Portugal 🇵🇹, Spain 🇪🇸 and the U.K. 🇬🇧
It’s the right moment and the right place for us to make an impact on millions of people, as home delivery services hit a record high. And guess what? You can help us fulfil our vision 🙌
The role
As the Account-Based Marketing Manager at Stuart, you will be instrumental in driving revenue growth by developing and executing strategic account-based marketing initiatives targeted at key enterprise clients. Leveraging your expertise in account-based marketing, CRM, and email marketing, you will collaborate closely with sales teams to identify, engage, and convert high-value accounts. This role offers an exciting opportunity to shape the company's go-to-market strategy and make a significant impact on its growth trajectory.
What will I be doing? 🤔
Account Selection and Prioritisation:
Identify and prioritise high-value target accounts based on revenue potential, strategic fit, and likelihood of conversion.
Collaborate with sales teams to align on target account selection and develop account-specific marketing plans.
Personalisation and Customisation:
Develop personalised messaging and content tailored to the unique needs, pain points, and preferences of target accounts.
Customise marketing materials, email campaigns, and communications for different stakeholders within target accounts.
Multi-channel Engagement:
Execute multi-channel marketing campaigns encompassing email, social media, digital advertising, direct mail, and events.
Orchestrate integrated marketing efforts across different channels to maximise reach and impact.
Account-based Sales Enablement:
Support sales teams with account-specific insights, content, and resources to facilitate meaningful conversations and accelerate deal cycles.
Provide sales enablement materials tailored to each stage of the buyer's journey to drive engagement and conversion.
Metrics and Measurement:
Track and measure the effectiveness of ABM initiatives using key performance indicators (KPIs) such as account engagement, pipeline velocity, conversion rates, and ROI.
Utilise analytics tools to assess campaign performance and optimise strategies based on data-driven insights.
Cross-functional Collaboration:
Foster close alignment and collaboration between marketing, sales, customer success, and other internal stakeholders.
Drive cohesive execution of ABM strategies through strong relationship-building and effective communication across teams.
Event Management and Partnerships:
Plan and execute offline marketing events and activations targeted at key enterprise clients, including trade shows, conferences, and networking events.
Identify and cultivate strategic partnerships with industry stakeholders, influencers, and complementary brands to amplify brand visibility and drive business growth.
CRM Management and Email Marketing:
Oversee the management of the CRM system, ensuring accurate and up-to-date customer data and segmentation.
Develop and execute targeted email marketing campaigns to engage and nurture leads, drive conversions, and increase customer retention.
What do we need from you? 😎
The stuff you wanna know 😉
Open roles at Stuart