Senior Product Marketing Manager

About SugarCRM

From the very beginning, SugarCRM had a unique vision: to offer a different kind of Customer Relationship Management (CRM). We pioneered the first commercial open-source CRM platform, and now, more than two decades later, are on a mission to provide products and services that make the hard things easier for sales, marketing and customer service teams. In fact, we help mid-market businesses around the globe reach new levels of performance and predictability by letting our award-winning CRM platform do the work.    Our diverse group of worldwide employees are united and driven by a shared passion for our mission, culture, and values. We treat our employees like humans not line items and are building a culture where your work at Sugar helps fuel personal, professional and business growth – check out our recent ‘Great Place to Work’ certification that we are so proud of. Work/life fit and flexibility for our team matters and together we pride ourselves on solving for our customers, always. What’s more, we are a Remote 1st organization, which means we empower everyone to do their best work from home, on the road, or anywhere in between.   If you're ready to grow your career and help organizations grow better and faster, you've come to the right place. Find out more about our SugarCRM careers and how you can become a part of our journey.

Senior Product Marketing Managers at SugarCRM are responsible for go-to-market strategy, planning, and execution for a suite of related products. As a key member of our all-star team, you will be deeply involved in all products, marketing, and sales processes, including defining and executing product launches, go-to-market plans; messaging & positioning, pricing, and packaging solutions for optimal market fit; educating and enabling cross-functional teams; identifying and researching market opportunities and threats. Sugar Product Marketing Managers are respected experts on our buyers and external stakeholders and use that expertise to inform our strategic growth plans and enable our go-to-market teams.

In this position, you will be responsible for Sugar’s marketing solution offerings. Substantive experience in B2B SaaS software, from both business process and technology perspectives, is essential. Experience with marketing or sales solutions preferred. From a cultural standpoint, experience and preference for the pace, urgency, role flexibility, and team orientation required at emerging technology companies are necessary for success. 

Impact you will make in the role:

• Go-to-Market Strategy: Lead the development and execution of detailed go-to-market plans. Analyze market conditions, segmentation, product capabilities, and customer needs to craft strategies that align with our corporate strengths and market dynamics.
• Buyer Personas: Gain deep insights into the buying processes of our target markets. Develop comprehensive profiles that encapsulate the objectives, motivations, and challenges faced by key stakeholders.
• Product Messaging: Create compelling, differentiated messaging that resonates with our buyer personas. Ensure that our messaging delivers impact and drives engagement across all platforms and customer interactions.
• Sales Enablement: Develop and deliver high-quality sales tools such as presentations, collateral, case studies, and ROI calculators. Work closely with our sales teams to create training materials that enhance sales effectiveness and partner engagement.
• Competitive Intelligence: Serve as the subject matter expert on competitive market dynamics. Provide strategic insights and actionable intelligence to support our internal teams.
• Market Analysis: Conduct in-depth market and segment analysis to uncover and document growth opportunities, trends, and potential market challenges.

What you need to succeed:

• Experience: Minimum of 8 years in product marketing or management within the B2B SaaS sector, preferably with a background in sales or marketing automation.
• Education: Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, or related fields. Relevant professional experience can also be considered.
• Communication Skills: Exceptional ability to convey complex concepts in a clear, persuasive manner and engage effectively with stakeholders at all levels.
• Analytical Skills: Strong proficiency in data analysis, using both quantitative and qualitative data to inform decisions.
• Leadership: Demonstrated leadership in managing comprehensive projects and cross-functional teams.
• Initiative: Highly proactive and self-directed, capable of identifying opportunities, developing strategies, and implementing solutions autonomously.