Sarah Friedlander Garcia

Sarah Friedlander Garcia has a diverse range of work experience in marketing and content roles. Sarah has held leadership positions at various companies, including SugarCRM, where they served as the Senior Director of Brand & Content Marketing and Director of Content & Creative. In these roles, Sarah managed teams responsible for brand strategy, content creation, digital asset development, social media management, and internal communication. Sarah has also worked as the Director of Content Marketing and Marketing Director at SugarCRM.

Before their time at SugarCRM, Sarah worked as the Director of Marketing at W-Systems and contributed to lead generation and retention activities. Sarah also has experience as a Freelance Marketing Consultant, providing a range of marketing communication services to various clients, specializing in tech companies, small businesses, and startups. Sarah has further worked as the Director of Marketing at AIR802, where they developed marketing programs and built marketing touchpoints.

Prior to that, they worked as a Marketing Manager at Tigabytes, where they initiated and executed marketing programs in both the Chilean and United States markets. Sarah's work experience also includes the role of Marketing Manager at The Founder Institute, where they launched and managed marketing for the organization's first location in Santiago, Chile. Additionally, they served as a Marketing Manager at Mozilla Corporation, coordinating marketing events and activities, and as an Education Field Marketing Specialist at Adobe Systems, developing and driving marketing plans for the higher education sector.

Sarah began their career as a Marketing Project Manager at Stanford University's Lively Arts and as a Marcom Project Manager at Seagate Technology LLC.

Sarah Friedlander Garcia has a degree in New Media Publishing with a concentration in Communications from the Rochester Institute of Technology. Sarah also holds a Regents Diploma from Harborfields High School. In addition to their education, Sarah has obtained several certifications, including Sugar Market Implementation Specialist and Sugar Administration Specialist from SugarCRM, as well as Sugar Sales Specialist and Act-On University Basics certifications.