Joanna Bell is an experienced marketing and product professional currently serving as the Conversion Rate Optimization (CRO) Lead at Talent Inc., where responsibilities include creating and evaluating CRO experiments to enhance key metrics and user engagement. Prior experience includes roles at Flatiron School, where Joanna developed skills in front and backend web development, and at Groove Life, managing eCommerce digital marketing efforts to optimize revenue and conversion rates. As a Senior Digital Marketer at Ramsey Solutions, Joanna provided strategic direction for the digital marketing team, significantly improving conversion rates. Joanna also has a strong foundation in digital marketing as a consultant and has formal education in Digital Communication and Media from Eastern Oregon University and Data Science from the University of California, Berkeley.
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