Alasdair Wheeler

Alasdair Wheeler has a strong background in marketing and data management. Alasdair started their career at RM plc as a Senior Database Marketing Coordinator, where they managed the company database and provided analytical reports for campaign activity. Alasdair then moved to Vodafone, where they worked as a Senior Campaign Manager and later as a Real-Time Marketing Operations Manager. In these roles, they oversaw campaign management and operations. Currently, Alasdair is working at The AA as the Head of CRM Data and Delivery, overseeing the migration of legacy marketing platforms and managing PEGA Marketing teams for campaign selections and decision-making.

Alasdair Wheeler holds a Bachelor of Arts (BA) degree in War Studies from the University of Wolverhampton. Additionally, they have pursued a Master of Arts (MA) degree in Maritime History at the University of Exeter.