Chris Baker

Chris Baker has a strong background in digital product management and technology leadership. Chris is currently the Head of Technology & Digital Product at The AA, where they oversee various technology teams and has implemented product strategies to deliver value to customers. Prior to this, Chris served as the Head of Digital Product & Development at Unite Students, where they successfully introduced the UK's first student accommodation app. Chris also held roles at Aviva, Zurich Financial Services, Lloyds Banking Group, First Central Group, RBS Insurance, Admiral Group plc, and MRM Design, where they gained experience in digital marketing, UX, and brand development. Overall, Chris has a wealth of experience in driving digital innovation and delivering impactful digital initiatives in various industries.

Chris Baker has a BSc in Business Information Systems from Cardiff Metropolitan University, which they obtained from 1999 to 2001. In 2008 to 2009, they pursued a PG Dip IDM (IDM Postgraduate Diploma in Direct and Digital Marketing) from The Institute of Direct and Digital Marketing. In 2017, they attended Cranfield School of Management to complete the Cranfield Award in Business and Leadership, specializing in IT and Digital Leadership. Chris Baker also holds additional certifications, including AgilePM® Foundation and AgilePM® Practitioner from APMG International, obtained in 2019.