Digital and CRM Team

The Digital and CRM Team at The Central Group focuses on enhancing customer engagement and retention through effective digital and online marketing strategies. This team handles omnichannel marketing, loyalty programs, e-commerce operations, and online customer relationship management (CRM) for various brands within the group. They also manage online communications, partnerships, marketing analytics, and digital HR initiatives. Additionally, the team is responsible for leveraging CRM design and development to create personalized customer experiences and drive sales growth.