The Craftory
Filmmaker/product inventor/recovered ex-banker, Simon is more agile than a troupe of circus contortionists. Every sinew in his body flexes user discovery and dual-track. He knows digital platforms for growth like few others. And he’s also shooting a horror movie.
Simon works with our portfolio companies to multiply their reach from tens of thousands to tens of millions of consumers. Paradoxically, he’s also charming.
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The Craftory
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The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.