Samantha Stevens

Academically, Sam is a graduate of the University of Texas, with a B.A. in Psychology and a Master of Science in Marketing. Professionally, Sam was a Data Science Specialist for Data Decisions Group in Dallas prior to joining the Crossroads Group team, where she conducted data analysis in the market research space using SPSS and worked with secondary research source data from CMS, the CDC, and the U.S. Census Bureau. Sam also has certifications and expertise in Digital Marketing, Inbound Marketing, and Google Analytics as well as statistics and software applications such as R, Tableau, SQL, Snowflake, SPSS, linear regression, logistic regression, conjoint analysis, marketing analytics, data visualization, and data modeling.