The Digital Dept.
Colleen Portofe has a varied work experience spanning multiple industries. Colleen is currently the Director of Talent Management at The Digital Dept since July 2021. Prior to that, they worked at Socialyte as a Senior Talent Manager and then as a Talent Manager, responsible for communication with talent, career guidance, and negotiating budgets. Colleen also served as a Campaign Manager at Socialyte, managing branded campaigns with influencers and analyzing their success. Before joining Socialyte, Colleen worked as an Account Manager at HL Group and held various roles at C&M Media, including Account Coordinator and Freelance PR Assistant. Colleen also worked as the Blogging and Social Media Director at Swatch Magazine. Colleen'searlier experiences include working as a Freelance PR Assistant/Intern at C&M Media, Writing and Social Media Intern at World Ballet Inc., and Public Relations Intern at The Florida Aquarium.
Colleen Portofe earned an Associate of Arts (AA) degree in Mass Communication/Media Studies from Hillsborough Community College from 2009 to 2011. Colleen then pursued a Bachelor of Arts (BA) degree in English, specifically in Editing, Writing, and Media from Florida State University from 2011 to 2013.
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The Digital Dept.
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The Digital Dept. is a leading full-service influencer marketing and talent management firm providing brand strategy and creator representation. Born from a merger between the two top influencer companies, Be Social and Socialyte, The Digital Dept. is your source for all things influencer. The Digital Dept. represents 200+ exclusively-managed creators with a social footprint of 200 million across a number of verticals. From traditional celebrity talent to digital-first creators, the company facilitates brand partnerships and creative strategy to build influencer businesses on and offline. The Digital Dept. provides influencer marketing strategy for brands through the concept ideation, casting, and execution of influencer marketing campaigns. Through live experiences, such as captivating events and creative mailers, we effectively harness the power of social influence. Led by Ali Grant and Sarah Boyd, The Digital Dept. is the go-to for all things influencer. The company has offices in Los Angeles, New York, Nashville, and Miami. Learn more at TheDigitalDept.com or at @thedigitaldpt.