TouchBistro
- Marketing Operations Specialist
Marketing Operations Specialist
Marketing · Old Toronto, Canada
Job description
TouchBistro is looking for a Marketing Operations Specialist to help enable an extraordinary group of marketers and help ensure our marketing processes are efficient and effective. We are looking for someone who loves the technical parts of marketing and has the ability to fully utilize & optimize our marketing technology stack to improve operational effectiveness.
Your Day-to-Day
- Build and deliver end-to-end campaigns, from initial set up to reporting in the automation tool.
- Working with key stakeholders on the marketing team, help build and manage campaigns, Salesforce integrations, campaign processes, data management/hygiene processes, email and nurture journeys, etc.
- Assist in the set-up and management of marketing technology platforms, including marketing automation tools, CRM systems, analytics tools and other technology in our marketing stack.
- Develop, Create and Manage reports (dashboards, reports) of marketing KPIs and campaign performance (by target, geography, offer, etc.)
- Refine and Implement data hygiene best practices, improve data intake workflows and build on processes for data management
- Collaborate across internal teams to ensure execution of various marketing initiatives.
- Create and maintain accurate documentation for marketing processes, system configurations, and standard operating procedures.
- Aid in the planning, execution, and tracking of marketing campaigns.
All About You
- You have a minimum of 6 months experience in email marketing(building emails and nurture journeys/workflows)
- You have a minimum of 6 months work experience using automation tools( Salesforce or other CRM).
- You have excellent troubleshooting skills, with the ability and initiative to investigate and solve issues
- You have knowledge of marketing processes, campaign execution, lead management, lead scoring and marketing attribution models.
- You have strong verbal and written communication skills
- Ability to collaborate, understand and interpret the underlying needs of teammates.
Nice to have
- Certification or experience in Salesforce Marketing Cloud is a plus!
- Zapier is a plus
What We Offer
At TouchBistro, we are a diverse group of restaurant-obsessed, tech-loving people brought together by a mission to support the passion and success of restaurateurs. You can feel confident joining a fun, vibrant, and rapidly growing environment. You will be working alongside driven individuals who are passionate, innovative, accountable, collaborative, and respectful.
The Perks:
- Unlimited Vacation
- Health, Dental, and Vision Benefits
- Flexible Health and Wellness Plan
- Parental Leave & top up
- Employee Assistance Program
- Professional Development
- Volunteer Program
- Monthly Lunches
- Flexible Work Arrangements
About TouchBistro
TouchBistro is an all-in-one Point-of-Sale and restaurant management system that makes running a restaurant easier. We have powered more than 29,000 restaurants around the world, and we know that while passion is plenty in the restaurant industry, time and money usually aren’t. Providing the most essential front of house, back of house and customer engagement solutions on one easy-to-use platform, TouchBistro helps restaurateurs streamline and simplify their operations, increase sales, drive revenue, and deliver a stellar guest experience.
TouchBistro believes in fostering an inclusive workplace where all individuals have an opportunity to succeed. Requests for accommodation due to a disability can be made at any stage of the recruitment process.