Tourism Australia
Chris Allison has a diverse work experience spanning multiple industries. Chris began their career at British Airways as a Customer Support Executive, followed by a student placement at Airtours. Chris then joined British Airways again as a Customer Support Specialist. Chris then worked at Thomas Cook as a Graduate, gaining experience in tour operations and product management.
In 2006, Chris joined Air New Zealand, where they held various roles, including Business Support Executive, Corporate Account Manager, Online Channel Manager - Europe, and Director of Sales and Market Development for both the USA and Canada. In these positions, they managed sales, marketing, and partnership activities, and achieved significant results, such as implementing new sales strategies, increasing channel contribution and email interaction, and driving ROI and sales growth.
After a career break, Chris joined Tourism Australia as Head of Commercial Partnerships for The Americas, Acting General Manager for North America, and currently serves as the Vice President for The Americas. Overall, Chris has demonstrated strong strategic management skills, revenue generation expertise, and a proven track record of delivering results in the tourism industry.
Chris Allison attended Northumbria University from 2000 to 2004, where they earned a 2:1 BA(Hons) degree in Business Studies and Marketing.
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Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.