Mark Caron

Mark Caron is a seasoned professional with extensive experience in information technology and business development. Currently serving as a Business Development Partner at Optimize Media since August 2023, Mark specializes in helping direct-to-consumer retail businesses enhance sales conversions through advanced data capture technology and AI-driven marketing platforms. Prior to this role, Mark had a notable career in IT, including positions as an Information Technology Specialist 4 at Minnesota IT Services and Senior Systems Engineer at Prime Therapeutics. Mark's background also includes significant roles at Travelers, Graco, Ameriprise Financial Services, Inc., and Deluxe Corporation. Mark holds a Bachelor of Arts in Communication Arts from St. Mary's College and a diploma in Computer Programming from Brown Institute. Mark retired from active service in June 2022 before transitioning to the current position.