Nickolas James

Consultant, Social Strategy and New Business Development at UNFOLD

Nickolas James has extensive experience in social media strategy and content creation. Nickolas is currently the VP of Social Media at Sinclair Inc., where they manage the company's social media presence. Prior to this role, they worked as a Consultant at UNFOLD, specializing in social strategy and new business development.

From 2020 to 2023, James served as the Director of Creative and Social for HBO Max Originals at WarnerMedia. In this position, they led a team responsible for creating and maintaining the social presence of over 65 Max Original series and films. Nickolas oversaw publishing and community management efforts for 17 titles, including the development and production of thousands of pieces of custom creative content.

Before their time at WarnerMedia, James worked as a Consultant at CodaChrome5, where they pitched and produced creative content campaigns. Nickolas also served as the VP of Social Strategy and Creative Content at goop.com, where they tripled content output and increased subscriber growth across multiple platforms.

Earlier in their career, James held positions at Condé Nast, Alloy Digital, and E! Networks. At Condé Nast, they served as an Executive Producer and Supervising Producer, overseeing the development, production, and distribution of talent-driven original video content. At Alloy Digital, they were the Director of Development and Production. And at E! Networks, they held roles as Manager of Current Programming and Digital Content and Coordinator of Programming Administration.

Overall, Nickolas James has a strong background in social media strategy, content creation, and leadership within the entertainment industry.

Nickolas James has a Bachelor of Arts - BA degree from American University. The field of study for this degree is not specified. Nickolas also attended UCLA Extension for Arts, Entertainment, and Media Management, although the exact degree obtained is not mentioned.

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  • Consultant, Social Strategy and New Business Development

    May, 2023 - present

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