Eric Greifenberger

Eric Greifenberger is responsible for Upward Farms revenue generation as the Vice President of Marketing & Sales. Responsibilities include brand building, innovation, consumer insights, customer development and sales strategy.

With 25 years of experience in the CPG space, Eric has spent his career shaping strategies and driving profitable growth for brands across the food and beverage industry. Prior to joining Upward Farms, he spent over seven years in several senior-level marketing and sales roles at the Sabra Dipping Co. While there he developed game-changing sales and marketing strategies, launched product innovation platforms and drove double-digit growth.

Eric received both his BBA and MBA from the Stephen M. Ross School of Business at the University of Michigan.