Tim Sanders

VP, Customer Insights at Upwork

Sanders joined UpWork in 2020, in a new role for the company, to help businesses implement better ways of working through the adoption of flexible talent solutions.

Sanders has more than 25 years of experience, spanning from his time as chief solutions officer at Yahoo to an early-stage team member of Mark Cuban’s broadcast.com and at his own research-based consultancy, working with leading global brands such as Farmers Insurance, Cox Media Group and Raytheon. While at Yahoo, Sanders founded the company’s ValueLab, which conducted research and executive briefings to support Yahoo’s most strategic relationships. At broadcast.com, Sanders produced the Victoria’s Secret Fashion Show webcast, which gained worldwide attention due to its record-breaking viewership. Sanders is the New York Times bestselling author of five books, including Love is the Killer App: How to Win Business and Influence Friends and Dealstorming, which won the 2016 Axiom Book Awards Gold Medal for sales. He has also delivered keynote speeches at over 500 events around the world.


Previous companies

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  • VP, Customer Insights

    Current role

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