Digital Marketing Manager

About Valiantys

Valiantys is the leading global consulting and services firm dedicated to Atlassian. We accelerate business transformation by digitizing processes and modernizing teamwork, using the best Agile methods and tools. Our Atlassian technical expertise is unparalleled and we support our customers across the entire spectrum of their projects on those platforms. As a recognized Specialized Partner, we help organizations accelerate time to value with Agile at scale, Cloud, and ITSM implementations. Because teamwork requires more than just tools, we help bridge the gap between applications and strategic practices such as SAFe® and ITIL. Over the last 15 years, we have helped more than 5,000 customers achieve their desired business outcomes at a reduced time to value, through improved team collaboration.

Job summary

Valiantys is looking for a highly motivated and skilled Digital Marketing Manager to join our dynamic marketing team. Reporting to the Chief Marketing Officer, your goal is to develop, implement and manage digital marketing strategies to promote Valiantys products & services, and optimize our visibility on the market.

This position is opened in a Temporary part time contract (15h/20h per week - 4/5 afternoons per week). It could turn into a permanent full time contract after 4 months.

Ideally, you are based in Toulouse.

Things you'll be working on

Digital Marketing stategy

• Develop and implement comprehensive digital marketing strategies aligned with Valiantys global strategy
• Implement retargeting strategies to maximize conversion if needed
• Manage a strong content strategy

Website Management

• Manage and optimize SEM and SEO campaigns : Improve Valiantys website's ranking on search engines by optimising content (SEO, SEM) and management of paid advertising campaigns. - Create and manage high-quality content to attract and engage your target audience : Generate semantic content using NLP for targeted marketing
• Design and deliver compelling visual content and representations
• Ensure compliance with digital marketing regulations and standards

Promotion & Publicity

• Manage paid ads on platforms such as Google Ads and LinkedIn Ads.
• Collaborate with agencies to organize campaigns on Google Ads, LinkedIn Ads...

KPI 

• Analyze and report on website and campaign performance using Google Analytics
• Monitor and analyze social media performance and adjust strategies accordingly
• Manage budgets and provide financial analysis of marketing activities

Projects

• Integrate and manage chatbots to enhance customer interaction
• Implement AI-driven personalization for improved user experience

What you need to be successful

You have a bachelor or a master degree in Digital Marketing or a related field. You have at least 3 years of hands-on experience in B2B marketing, with a focus on digital marketing, digital communication, webmastering...etc.

An experience in the IT industry and if you know the Atlassian products and services, it would be the cherry on the cake!

You are fluent in English and French (the team is based in France, Canada & US).

And you have... 

• A strong skills level in SEO and SEM tools
• An expertise in using CMS (particularly Wordpress)
• A knowledge in data analysis with Google Analytics and in publicity platforms like Google Ads or LinkedIn Ads.
• A strong asset in Web development & graphic content creation (using NLP)
• An appetence for new technologies like chatbot integration, AI-driven personalization technics...etc.
• A good understanding of social media tools and analytics
• A good understanding of UX/UI design principles

And you are... 

• a strategic thinker with the ability to execute and implement plans
• proactive and responsive, with the ability to adapt in a fast-changing environment
• Creative problem-solving and innovation
• a team player
• Proactive and self-motivated with a results-driven approach
• Confortable to use AI optimization