Federico Garcia Quintana

Federico Garcia Quintana serves as the National Marketing Brand Manager for Costa Rica at Varela Hermanos, where responsibilities encompass numerous notable brands in the consumer goods and distilled spirits sector. With an extensive tenure in marketing and sales across diverse companies, Federico has held pivotal positions at American Standard Brands, Mabe Corporativo, Panasonic, Diageo, and The Kraft Heinz Company. Expertise spans commercial strategies, digital marketing, product development, trade promotions, and customer service, with experience across multiple Central American markets. Federico holds an MBA in Marketing and Finance, as well as degrees in Commercial Engineering and Business Administration, underscoring a strong academic foundation in marketing and sales.