Sara González Rodríguez

Sara González Rodríguez has a diverse work experience in the field of digital analytics and marketing. Sara started their career at duacode in 2018 as a Digital Marketing and Communication specialist, where they developed digital marketing strategies and managed social media profiles. In 2019, they worked as an Analytics Consultant & Paid Traffic Specialist at Redegal, providing assessment, consulting, and implementation of advanced configurations in Google Tag Manager and Google Analytics. Sara then joined SEOCOM.Agency as a Digital Analyst & CRO, where they provided digital analytics assessment, strategic measurement plans, and executed technical implementations. In 2021, they worked as a Senior Digital Analyst at NTT DATA Europe & LATAM, where they audited and proposed strategic digital measurement plans and analyzed results in digital media. Sara continued their senior digital analyst role at LeasePlan in 2022, focusing on defining KPIs for new digital products and communicating with stakeholders. Most recently, starting in 2023, they worked as a Senior Digital Data Analyst at Garaje de ideas - Design, Dev, Data & Growth - Shopify Plus Partner, before transitioning to their current role as a Digital Analytics & CRO Manager at Verisure in 2024.

Sara González Rodríguez's education history includes a Master's degree in Marketing Digital & Social Media from the European Business Factory (EBF Business School) in 2017-2018. Prior to that, they completed another Master's degree in Human Resources and People Management at the same institution in 2016-2017. Sara'sundergraduate degree is a Psychology Degree from the Universidad Pontificia de Salamanca, earned from 2012 to 2016. Sara also obtained certifications such as "Aprende Google Optimize" from LinkedIn (year not specified), "Google Analytics 4 Certification" from Google in October 2022, and "Google Analytics Individual Qualification" from Google Digital Academy (Skillshop) in February 2022.