Caitlin Murphy is a seasoned professional in consumer and market research with extensive experience in various management roles across notable companies. Currently serving as Senior Manager of Customer & Consumer Research at Virgin Atlantic since March 2022, Caitlin previously held positions including Lead Insight Planner at Truth Consulting and Associate Director at Ipsos MORI. Caitlin's experience at Newell Rubbermaid encompassed roles such as Manager of Calphalon Consumer Marketing Insights, where responsibilities included portfolio optimization and brand positioning strategy, and an international assignment in Shanghai for the launch of Sharpie and Paper Mate in Asia. Caitlin holds a Bachelor of Business Administration and a Bachelor of Arts from Emory University's Goizueta Business School and has studied at the University of Oxford.
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