Eva Ruiz Cendon

Eva Ruiz Cendon is an experienced business development leader with a strong background in the fintech and payments industries. Currently serving as Southern Europe Head of Fintech at Visa since November 2019, Eva focuses on supporting the growth of the fintech ecosystem across multiple countries. Alongside this role, Eva has been an Angel Investor at GoBeyond since June 2019, facilitating early-stage startups. Previous positions include Marketing and Communications Director at Mastercard for Spain and Portugal (2012-2019), where strategic initiatives established the brand as a leader in payments technology. With a diverse career at organizations such as Barclays and Santander Group, Eva has cultivated expertise in marketing, communications, partnerships, and sales. Educational qualifications include degrees from renowned institutions in International Business and Digital Business Management.