Barb Herod

Barb Herod is a seasoned professional in the meetings and conventions industry with extensive experience in sales and account management. Currently serving as National Account Director for Citywide Accounts at Visit Orlando since July 2015, Barb represents Orlando as a premier convention destination and evaluates client needs to provide tailored solutions for key citywide association accounts. Previous roles include Vice President of Association Sales at Maritz Global Events, where Barb led business development and strategic account initiatives, and Associate Vice President for the Eastern Region at the San Diego Tourism Authority, overseeing East Coast sales operations. Barb also held positions in sales management at Holiday Inn on the Hill and Hyatt Regency Monterey Hotel and Spa, contributing to successful marketing and account management strategies. Barb holds a BA in Communications from the State University of New York, Oswego.