Ulf Lauer

Ulf Lauer has a diverse work experience spanning over two decades. Since 2020, they have been serving as the Chief Commercial Officer at VITAFY BRANDS. Prior to that, from 2014 to 2020, Ulf worked as the General Manager at Lieblingsshop GmbH, which is Germany's leading kindergarten supply specialist.

Before joining Lieblingsshop GmbH, Ulf worked with RB as a Category Marketing Manager from 2011 to 2014. In 2010, they founded and served as the Managing Director of Lieblingsshop GmbH. Prior to this venture, Ulf gained significant experience working with Procter & Gamble. From 2008 to 2010, they held the position of Key Account Management Beauty Care (broadening assignment), and from 2006 to 2008, they served as the Head of Marketing Oral-B powered by Braun.

Ulf's career began at Gillette in 2004, where they worked as a Business Manager. Ulf then transitioned to Eastman Kodak in 1999, starting as a Junior Product Manager and later taking on the role of Product Manager from 2002 to 2004.

Overall, Ulf Lauer's professional journey showcases their expertise in commercial leadership, management, marketing, and entrepreneurship.

Ulf Lauer completed their Masters degree (Diplomkaufmann) in Marketing and Economics from Johannes Gutenberg University Mainz. Ulf studied at the university from 1991 to 1998. In 1995, they also briefly studied Spanish Studies at the Instituto Federico Garcia Lorca. Additionally, in 1992 and 1993, Ulf Lauer participated in Civilian Service, focusing on the care of elderly people.