PC

Pedro Cascalheira

Head of Marketing Management and Visual Communication. Brand Manager at Wakaru

Pedro Cascalheira started their career as an Architect at Universidade Lusíada Porto in 1994. Pedro then worked as a Lecturer at EPCJC from 1999 to 2015 and also served as a Lecturer at ETG from 2006 to 2009. Cascalheira held the position of Senior Consultant and non-executive board member at REALIZAR, S.A. from 1994 to 2009.

In 2011, they became a Board member and Marketing and Communication Head Manager at MONOGRAM, creative identity, where they worked until 2016. During this time, Cascalheira collaborated with various partners and clients, including Johnson & Johnson, Nova Base, and MediaSiete.

Cascalheira then took on the role of Global Marketing and Communication Manager at ID Group from 2016 to 2021. Simultaneously, they joined Universidade Católica Portuguesa - Centro Regional do Porto as a Researcher at CITAR in 2013 and later became a Lecturer from 2013 to 2016.

Currently, Cascalheira is the Head of Marketing Management and Visual Communication and Brand Manager at Wakaru, a position they have held since 2021.

Pedro Cascalheira's education history begins with receiving a Bachelor's degree in Mathematics from Universidade Clássica de Lisboa. Afterward, they pursued Architecture at Universidade Técnica de Lisboa. However, there are no specific start or end dates provided for these educational experiences.

Moving forward, Pedro completed a Master's degree in Digital Arts at Universidade Católica Portuguesa from 2009 to 2011. Subsequently, they proceeded to obtain a Ph.D. in Heritage Studies from the same institution, starting in 2013 and finishing in 2016.

In terms of additional certifications, Pedro holds an Adobe CS certification from Alquimia da Cor, which they acquired in June 2007. Pedro also received training at a recognized Autodesk Training Center (ATC) called Micrograph in June 1994.

It should be noted that there is mention of Pedro's intent to study Architecture at Universidade Lusíada do Porto, but no specific start or end dates are provided for this educational pursuit.

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Timeline

  • Head of Marketing Management and Visual Communication. Brand Manager

    January, 2021 - present