Jad El Cheikh

Jad El Cheikh has a diverse work experience in the field of communications and marketing. Jad is currently working as a Senior Manager - Client Experience at Weber Shandwick since March 2022. Prior to this, they worked at TRACCS from October 2017 to February 2022 as a Communications Manager. In this role, they were responsible for developing communication plans, providing strategic advisory, supporting crisis communications activities, and overseeing media engagement activities for clients across multiple countries. Before TRACCS, Jad worked as a PR Account Manager at Golin MENA from October 2016 to September 2017, and as a Senior PR Account Executive at FleishmanHillard from November 2015 to October 2016. Jad also gained experience working at Orient Planet PR and Marketing Communications, where they served as a Senior PR Account Executive from June 2014 to July 2015 and as a PR Account Executive from March 2012 to June 2014. Jad started their career as a Junior Marketing Executive at ABC Department stores from November 2010 to February 2012. Throughout their career, Jad has developed expertise in developing communications strategies, managing client relationships, executing media engagement activities, and supporting business development proposals. Jad has worked with a wide range of clients, including Mastercard, Abu Dhabi Government Media Office, Toyota Motor Corporation, Lufthansa Group, and Four Seasons Hotels and Resorts, among others.

Jad El Cheikh completed their education at two institutions. From 1991 to 2006, they attended Saint-Elie School, where they earned a Lebanese Baccalaureate degree in Sociology and Economics. Following that, from 2006 to 2010, they studied at Notre Dame University - Louaize (NDU) and obtained a Bachelor of Business Administration (BBA) degree with a focus on Marketing.