Margaret Aprison (She/Her)

Margaret Aprison has a diverse work experience in the field of analytics and social media. Starting in 2011, they began their career as an intern at imagination., where they gained experience in social media. Margaret then worked as a freelance social media strategist at Young & Rubicam, working with clients such as Intel and Hotels.com. Margaret also had an internship at Ogilvy as a social media intern.

In 2012, Margaret worked as a social media strategist and community manager at Plan B®, where they successfully managed social and digital media. Margaret then joined NPR / WFIU Public Media as an associate web producer, where they produced content for the A Moment of Science program and managed its online presence. Margaret also had an internship in online marketing, social media, and promotions at NPR / WFIU Public Media.

In 2013, Margaret worked as a digital and social analyst at VML, analyzing trends and providing recommendations in the beverage and consumer packaged goods industry. Margaret later joined Zócalo Group, a division of Critical Mass, as an analyst in research and insights. There, they identified shifts in consumer behavior and trends and created research reports for clients using social listening and market research tools.

From 2015 to 2018, Margaret worked at Golin as a social and digital analytics manager. In this role, they identified consumer insights and trends, managed junior analysts, and led project management for the team.

Margaret then joined Boeing in 2018 as a digital and social listening analyst, where they analyzed social media data and helped establish the Digital Center of Excellence. Margaret later became the global business intelligence and insights lead, leading social media listening and measurement and advising C-suite leaders on communications strategies.

Currently, Margaret is the Vice President of Analytics at Weber Shandwick. Margaret plays a key role in providing valuable insights and recommendations by monitoring and analyzing various data sources. Margaret manages a team of analysts and uses advanced analytics tools to guide strategic decision-making and brand reputation management.

Throughout their career, Margaret has consistently demonstrated their expertise in analytics, social media, and research, making their a valuable asset in the field.

Margaret Aprison holds a Bachelor of Arts degree in Telecommunications and Psychology from Indiana University Bloomington. Additionally, they have obtained several certifications including the Google Analytics Certification, Google Mobile App Analytics Fundamentals Certificate, and Online Marketing Fundamentals certificate from Lynda.com. No information about specific dates of completion or degrees are provided.