Yamini Shinghal

Yamini Shinghal, MBA, has an extensive work experience spanning several companies and industries. Yamini most recently served as a Senior Director, Client Experience at Weber Shandwick, where they are currently employed. Prior to that, they held the position of Director of Marketing at ERA Architects Inc. from November 2020 to March 2022.

Yamini has also worked at Starlight Capital as a Director of Marketing from June 2018 to May 2020, where they successfully launched the brand and products, resulting in a significant increase in Asset Under Management (AUM). Yamini developed content that increased discovery, drove engagement, and inspired action through various digital channels.

Before Starlight Capital, Yamini worked at Manulife, where they held two roles. As a Global Marketing Manager from November 2017 to July 2018, they supported the design, development, and execution of Global Marketing Brand Strategic initiatives. In their role as a Marketing Manager, Investments from April 2014 to October 2017, they built and deployed product and brand B2B/B2C marketing strategies, managed successful integrated marketing campaigns, and implemented innovative marketing processes and tools.

Yamini also worked at FCT as a Manager, Corporate Marketing from December 2010 to March 2014. Yamini developed and executed a strategic brand launch plan, presented an online strategy to the CEO resulting in approval, and led a corporate website development project.

Yamini'searlier experiences include working at General Mills as an Associate Brand Manager (Intern) for Cheerios, MEGA Brands Inc. as a Corporate Communications Coordinator, Banque Nationale du Canada as a Financial Services Manager, BOMBARDIER as a Treasurer (Intern), and State Street as an Investment Accountant (Intern).

Throughout their career, Yamini has demonstrated their expertise in marketing, brand strategy, digital transformation, and team leadership. Yamini'sstrategic approach, creativity, and ability to drive results make their a valuable asset to any organization.

Yamini Shinghal has an extensive education history that includes various degrees and certifications. Yamini earned their Honours Bachelor of Commerce (BCom) from Concordia University between 2001 and 2004, with a major in Finance and a minor in Marketing.

In 2008, Yamini pursued an M.B.A. degree in Marketing from the University of Toronto's Rotman School of Management, which they completed in 2010. During their time at Rotman, they gained expertise in marketing strategies and management practices.

Following their M.B.A., Yamini participated in an exchange program in luxury brand management at ESSEC Business School in 2010. This program allowed their to explore the field of luxury brand management and gain specialized knowledge.

In 2012, Yamini further expanded their skillset by completing a Google Analytics Course at the iSchool Institute, also within the University of Toronto. This course likely focused on utilizing Google Analytics for data analysis and marketing purposes.

Additionally, Yamini obtained a Canadian Securities Course (CSC®) certification from the Canadian Securities Institute in December 2004. This certification suggests that they possess knowledge and skills related to the Canadian securities industry.

Based on the provided information, it can be concluded that Yamini Shinghal has pursued advanced education and obtained relevant certifications to enhance their expertise in marketing, finance, luxury brand management, and data analysis.