Aidana B.

Aidana B. began their career in 2013 as an Exams Coordinator Assistant at the British Council. In 2015, they became a Digital Marketing Specialist at Pusula Apart, where they managed Social Media, SEO, and SEM and increased the website's traffic by 300% and conversion rate by 20%. In 2016, they joined Ovation Incentives as a Retail Relations Intern (Scholarship, Erasmus +), where they performed market analysis, identified top retailers in Turkey, negotiated commercial terms, and onboarded 20+ retailers. Aidana was then promoted to Business Researcher at Ovation Incentives. In 2018, Aidana B. joined WeGift as a Strategic Partnerships Manager, where they expanded the business to new territories in the APAC region, conducted market research, and deepened commercial and strategic relationships with 150+ key supply partners in the EU. Aidana was then promoted to Brand Partnerships Manager at WeGift.

Aidana B. has a Master's degree in Marketing from Anadolu University (2015-2017) as a Turkish Government Scholarship Awardee. Prior to that, they obtained a TÖMER (Foundation: Turkish Language) from Eskişehir Osmangazi Üniversitesi (2014-2015). Aidana was an Exchange Student at Hankuk University of Foreign Studies in Global Business Administration (2012-2013). Aidana also holds a Bachelor's degree in Tourism and Hospitality from L.N.Gumilyov Eurasian National University (2010-2014) as a Government Scholarship Awardee. Additionally, they have obtained certifications from LinkedIn (How to find Sales Leads, 2022) and Ankara Üniversitesi TÖMER Bursa Şubesi (Turkish Language (C1), 2015).