Helen Piña

Helen Piña has a diverse work experience that spans various roles and industries. Helen currently serves as the VP of Marketing at White Cup, where they oversee all marketing functions and leads global marketing strategy to drive revenue growth. Previously, they worked at Chief, a private network aimed at empowering women executives, where they were a member.

Prior to their current roles, Helen held several positions at PROS, starting as an Outbound Telemarketing Agent at Time Warner Cable. Helen then worked at Target as an Executive Team Leader, managing sales performance and a multi-million dollar inventory. Helen also worked as an Independent Sales Agent at Aflac, selling insurance products to consumers and businesses.

Helen's marketing career started at USMP, where they were an Assistant Market Manager, leading a team to create buzz for AT&T's U-verse cable. Helen then worked at GMR Marketing as a Field Marketing Manager, traveling to various baseball stadiums to promote Scott paper products. Helen also worked as a Marketing Specialist at A&B Environmental Services, where they led a corporate rebrand and executed various marketing initiatives.

Helen's experience in digital marketing began at Aniden Interactive, where they served as a Marketing Manager, overseeing marketing strategies and initiatives for the digital agency. Helen then joined PROS and held multiple roles, including Manager, Digital and Social Marketing and Manager, Corporate Marketing, where they led creative and digital marketing efforts and strengthened the corporate brand.

Throughout their career, Helen has demonstrated expertise in marketing operations, customer advocacy, partner marketing, and services marketing. Helen has developed and implemented scalable processes, strategies, and programs to drive customer growth, retention, and advocacy.

Overall, Helen Piña's work experience reflects their strong leadership skills, strategic mindset, and ability to drive results in marketing and branding roles.

Helen Piña completed their Bachelor of Business Administration (BBA) degree in Marketing from the Texas McCombs School of Business from 2000 to 2004. Helen then pursued their Master of Business Administration (MBA) degree from the University of Houston, C.T. Bauer College of Business from 2011 to 2013.

In addition to their formal education, Helen Piña obtained a certification in the Ignite - PROS Leadership Development Program from Rice Business - Jones Graduate School of Business in September 2019.