Senior Account Executive, Media

ABOUT THE ROLE:

We are seeking an experienced Senior Account Executive to join an emerging team of media specialists based in NY to support accounts focused on technology and consumer products/goods. You will be responsible for driving media activities - including pitching, media relations and POVs - across multiple accounts. 

You will also be joining an emerging group of specialists, who often have visibility across the agency and are passionate about all things media. This is a great next step for those with a knack for media relations, are interested in expanding their relationships to new verticals and professionals who want to help clients win in the media in ways they haven't before.

RESPONSIBILITIES:

• Extensive media relations experience, securing coverage across tech, consumer~~,~~ and lifestyle verticals (experience with affiliate links a plus.)
• Maintaining strong media relationships with influential, national media.
• Crafting thoughtful pitches and uncovering compelling stories.
• Staying on top of the media landscape (what’s being covered in the news, who is covering it, etc.) and providing a media expert POV across the agency.
• Mentoring junior staff to effectively work with media.
• Building and maintaining current media lists (familiarity with Cision, MuckRack is a must.)
• Researching, interviewing, writing, and editing pitches as well as knowing best practices for other media materials (fact sheets, press releases, key messages, and others) as needed.
• Practicing effective project management while working with other team members and understanding the "big picture" of the client program.
• Coaching junior employees and demonstrated ability to supervise & delegate tasks appropriately.
• Assisting with new business as necessary.

QUALIFICATIONS:

• Must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof or vaccination before start date. Candidates may request accommodation due to a disability or sincerely held religious belief or an exception required under applicable law.
• You have an understanding of the media landscape and what it takes to secure meaningful client wins with media.
• You are resourceful and tenacious when it comes to delivering results for clients and your team.
• Building strong relationships is in your DNA and you are a true partner to both clients and your team.
• You have earned a Bachelor’s degree.
• PR is your passion, and you have 3+ years of media relations experience.
• People recognize your excellent writing and verbal communication skills.
• Earned media placements by crafting newsworthy pitches, releases, contributed articles in consumer lifestyle verticals.