Allard de Boer

Allard de Boer has extensive work experience in the field of data analytics and e-commerce. Allard has been working at Adevinta since 2021 as the Director of Global Data & Analytics. Prior to that, they worked at eBay for a decade, holding various roles including Global Head of Analytics for eBay Classifieds Group and Head of Product Analytics for Benelux. Allard also worked as a Customer Insights Analyst and SEO and Analytics specialist at eBay Classifieds Group. Before joining eBay, they worked at Eperium Business Solutions as a Project Manager and e-Commerce Consultant.

Allard de Boer completed their Bachelor's degree in Commercial Economics from Inholland University of Applied Sciences in the years 2000-2004. Allard then pursued a Master's degree in Marketing at Vrije Universiteit Amsterdam (VU Amsterdam) from 2004 to 2006. In 2010, they obtained a certification as a Google Analytics Qualified Individual from Google Conversion University, specializing in web analytics and e-commerce. Additionally, they obtained the eBay Leader Coach certification from eBay in 2017.