Lisa Vecchio

Lisa Vecchio has a strong background in marketing, with experience in various leadership roles. Lisa'smost recent position was at Aircall, where they served as the Global Vice President of Integrated Marketing. Prior to this, they worked as the Marketing Director at Hootsuite, where they managed the company's integrated marketing strategy on a global scale. Before that, they held roles at Expedia Group, Lantum, Givergy, Wiley, and Forrester, where they gained experience in brand marketing, PR, campaign management, and event coordination. Lisa has a track record of driving revenue and brand awareness through impactful marketing campaigns.

Lisa Vecchio's education history includes a Mini MBA in Marketing from Marketing Week Mini MBA with Mark Ritson in 2022 and a Bachelor of Science in Mass Communications; Public Relations & Marketing from Towson University, which they obtained between 2001 and 2005. Lisa also has a Certificate in International Business Practices from the University of Cambridge's Institute of Continuing Education, completed in 2007. Additionally, Lisa has study abroad experience in International and Intercultural Communication from Edinburgh Napier University and Communication and Media Studies from Middlesex University. Lisa attended Shawnee High School for their high school education.

Lisa Vecchio has obtained various certifications throughout their career, including being an OKR Certified Coach from Expert in the Outcome Mindset Method in 2021, and being a CIM Chartered Marketer MCIM Member from CIM | The Chartered Institute of Marketing in 2021. Lisa also has certifications in Hootsuite Platform, Social Marketing, and Social Selling from Hootsuite Academy in 2020. Other certifications include PR Agency-Ready Certifcate from PR Council, Content Strategy Masterclass Certificate from Content Marketing Conference, Fundamentals of Digital Marketing Certificate from Google Digital Garage, Create a Go-To-Market Plan from LinkedIn, SEO Essentials Series from Moz, CMO Foundations: Measuring Marketing Effectiveness (ROI) from LinkedIn, Journey Mapping: Case Study in Action from LinkedIn, Inbound Marketing from HubSpot, Digital Analytics Tier 2 Certificate from John Wiley and Sons, Hootsuite Certification Courseware from Hootsuite Media Inc., Search Engine Optimization Level 2, Level 1, and Digital Analytics Level 1 Certificates from John Wiley and Sons, and Wiley/Hootsuite Social Marketing Certificate Tier Two and Tier One from Hootsuite Media Inc.