Lauri Joffe

Lauri Joffe has extensive work experience in various leadership roles. Lauri is currently the Chief Marketing Officer at American Freight Furniture, Mattress, Appliance, starting in April 2023. Prior to this, they served as the Chief Digital Officer at the same company since March 2020.

Before joining American Freight, Lauri worked at Sears Hometown and Outlet Stores, Inc. Lauri held the position of Senior Vice President Marketing, eCommerce & IT from May 2018 to March 2020. Additionally, they served as the Divisional Vice President eCommerce and Integrated Retail from August 2015 to May 2018. In this role, they oversaw merchandising, design, product development, and user experience, and achieved notable success in expanding eCommerce capabilities and launching sales through third-party marketplaces.

Lauri's work experience also includes a role as the Director of Digital Marketing at Sears Hometown and Outlet Stores, where they led a team of marketing managers and was responsible for implementing online marketing strategies. Lauri was with the company from August 2012 to August 2015.

Prior to their tenure at Sears, Lauri was a Senior Leadership Program Associate at Sears Holdings Corporation from August 2011 to August 2012. Lauri also gained experience as an MBA intern in Patient Marketing at Biogen Idec in 2010.

Lauri's career began as a Legal Apprentice at Efrati Galili and Co. Law Offices from February 2008 to February 2009, showcasing their diverse skill set.

Overall, Lauri Joffe brings a wealth of experience in marketing, eCommerce, digital strategy, and leadership to their current role as Chief Marketing Officer at American Freight Furniture, Mattress, Appliance.

Lauri Joffe pursued their education in a chronological manner by first attending Reichman University from 2004 to 2007. There, they earned their LLB and BA degrees with a focus on Law and Business. After that, they went on to study at The University of Chicago Booth School of Business from 2009 to 2011, where they obtained their MBA degree. Additionally, they hold a certification as a Certified Scrum Master from the Scrum Alliance, although the specific details of its completion are not provided.