Michelle Spatafore

Michelle is responsible for driving brand growth, campaign effectiveness, brand awareness, and long-term consumer loyalty for hundreds of unique programs and partnerships. She leads international, B2C marketing activities for arrivia, championing multi-media performance across email, direct mail, point-of-sale, SMS, and other customer interactions. This includes the development of sophisticated automation strategies that fuel the organization’s demand generation and advertising approach throughout the customer lifecycle. She also oversees the company’s Creative Design Division that generates brand, product, and visual collaterals across print & digital mediums.

Michelle is an integral leader to the arrivia team and has held a variety of marketing & leadership roles focused on strengthening arriva's partnerships, brands, and member interactions. Her background includes over 15 years of experience in Sales & Marketing across financial, retail, and travel industries, and her expert understanding of marketing strategies, cost control, campaign development, and digital automation help arrivia power thousands of marketing workstreams.

She attended the University of Arizona where she studied the psychology of marketing.