Ricardo San Martín

VP, Customer Success & Partnerships at Betterfly

Ricardo San Martín is the current VP of Customer Success & Partnerships at Betterfly. Ricardo has over 15 years of experience in commercial management for insurance companies in Chile.

San Martín began their career in 2005 as Sub Manager of Group Insurance at La Interamericana Cía. de Seguros de Vida. In 2011, they were promoted to Manager of Sales for amarillas.com. During their time there, they participated in the strategic redefinition of the company's sales strategy and then led the management of new businesses.

In 2013, San Martín joined Chilena Consolidada Seguros as Commercial Manager for the Corporate Division, responsible for both Life and Health and General Insurance. In October 2017, they assumed commercial management of the Brokerage Channel, leading the change to a new business model. The main challenge was developing complementary skills among the sales team. Under their leadership, the General Insurance Corporate Division grew by more than 20%.

San Martín's experience and success in insurance sales have made him a valuable asset to Betterfly. In their current role, they are responsible for overseeing customer success and developing partnerships to help the company grow.

Ricardo San Martín has an MBA in Business Administration from Pontificia Universidad Católica de Chile and a degree in Psychology from the same school. Ricardo is currently working as a Human Resources Manager.

Their manager is Jorge Fuentes Roselló, Chief Revenue Officer. Some individuals on their team include Graciela Bonilla - Brand Manager, Larry Gil - Head of Partnerships. Some of their coworkers include Maria Jose Benavente - Head of Marketing, Arturo Fuenzalida - VP, Customer Success.

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Timeline

  • VP, Customer Success & Partnerships

    Current role

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