Craig Starbuck

Craig Starbuck, PhD, is a seasoned leader in people analytics and technology with extensive experience in various executive roles across multiple organizations. Currently serving as Co-Founder and CEO of OrgAcuity, a B2B SaaS company specializing in advanced people analytics, Craig also holds the position of Head of People Data, Analytics, & Technology at Chime, alongside participation as a Founding Member of the Society for People Analytics. Previously, Craig led people analytics initiatives at major companies such as Roku Inc., Robinhood, and Mastercard, where significant advancements in data infrastructure, workforce strategy, and human capital analytics were achieved. Craig's academic background includes a Ph.D. in Organizational Leadership from Regent University and graduate coursework at prestigious institutions like MIT and Harvard, underscoring a strong foundation in data science and business analytics. Craig is also an author of "The Fundamentals of People Analytics: With Applications in R," contributing to the field through thought leadership and education.