Héctor Hernández

Héctor Hernández currently serves as the Head of Digital Assets at FC Barcelona, a role initiated in April 2024, where responsibilities include conceptualizing a new marketing model for the club's digital assets and developing comprehensive marketing strategies tailored to partners' commercial needs. Prior to this, Héctor held multiple roles at Adsmurai from September 2020 to April 2024, culminating as Account Lead and leading a diverse team while overseeing end-to-end media strategies. This follows experience as Head of Marketing and Communications at WorkEvents, where marketing and PR strategies were executed to enhance brand awareness. Educational credentials include a Master in Marketing Management from EAE Business School and a Postgraduate Degree in Digital Marketing from Universitat de Barcelona.