Laura Koelbel

Director Business Strategy & Development at Goodway Group

Laura Koelbel has a diverse work experience that spans over 14 years. Laura currently holds the position of Director Business Strategy & Development at Goodway Group, where they are responsible for delivering authentic results through their RealValue advertising platform. Prior to that, Laura worked at Centro, where they held various roles such as Regional Manager, Client Development, Senior Client Lead, Client Lead, and Senior Account Manager. In these roles, they focused on improving the lives of people behind advertising campaigns and developed comprehensive digital media plans for clients. Before Centro, Laura worked at The Integer Group as a Digital Account Executive, executing nationwide digital programs. Laura also has experience in the pharmaceutical industry as a Pharmaceutical Sales Representative at Warner Chilcott. Laura began their career in the advertising industry at VML, where they specialized in interactive digital marketing as a Media Manager and Assistant Media Manager. Prior to that, they worked as an Account Administrator at Intouch Solutions, focusing on the LOVENOX drug account. Laura's early work experience includes an internship at Target, where they implemented and executed a guest experience project.

Laura Koelbel earned a Bachelor of Science degree in Marketing and Communications from The University of Kansas, graduating in 2007.

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Previous companies

Target logo
VML logo
EVERSANA Intouch Solutions logo
The Integer Group logo

Peers

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Timeline

  • Director Business Strategy & Development

    March, 2020 - present