Joe Wheeler

Joe Wheeler has a diverse work experience in the banking industry. Joe is currently serving as the Senior Vice President of Commercial Segment Marketing & HTLF Customer Experience at HTLF. In this role, they are responsible for implementing and managing customer experience tracking, analysis, and reporting for various departments within the bank. Joe also guides the marketing strategy for the Commercial Bank segment, focusing on achieving growth and customer engagement.

Prior to their current position, Joe served as the Senior Director at J.D. Power, where they successfully turned around two underperforming practice groups. During their time at J.D. Power, they designed campaigns and forums to deliver the company's products and services to client banks, significantly increasing the number of client banks in the Mid-Size portfolio.

Before joining J.D. Power, Joe was the President/CEO/Owner of Field Midwestern Consulting, where they provided consulting services to banks and credit unions across the country. Joe assisted clients with strategic growth forecasts, customer experience integration, and risk management results.

Joe also has experience working at Aon and ReliaStar/ING, where they held executive positions focused on improving overall performance and strategic planning for financial institutions. Joe started their career at Citigroup, where they held various senior management positions, including Executive Vice President of Group Sales and Senior Vice President of the Retail Acquisition Team.

Overall, Joe Wheeler has a strong track record in the banking industry, with expertise in customer experience, marketing, strategic planning, and risk management.

Joe Wheeler attended Eastern Illinois University from 1980 to 1984, where they earned a Bachelor's degree in Political Science and English.