Theresa Castañeda

Theresa Castañeda has a diverse and extensive work experience in the field of marketing and online platforms. Theresa currently holds the position of Director of Marketing at heyData, where they started in March 2021. Prior to that, they worked at Amazon as a Senior Marketing Manager for Amazon Prime Video Channels in multiple regions from January 2018 to September 2020. Before Amazon, they worked at Zenjob as a Senior Online Marketing Manager in 2017, focusing on addressing short-notice staffing challenges through technology. Theresa has also held various roles at foodpanda, a leading online food ordering platform, including Global Head of SEO & Content Marketing, Senior SEO Manager & Affiliate Marketing Manager, and SEO Manager / Affiliate Marketing Manager. Theresa'sresponsibilities at foodpanda included creating and implementing international SEO strategies, managing SEO teams, and developing content marketing strategies. Earlier in their career, they worked as an Online Marketing Associate at Rocket Internet SE, where they were involved in supporting and scaling internet and technology companies globally. Theresa's career began at Holtzbrinck Publishing Group as a media agent for digital and print media. Overall, Theresa Castañeda has a strong background in marketing, particularly in the areas of digital and online platforms, and has gained extensive experience in leadership and strategic roles throughout their career.

Theresa Castañeda started their education journey in 2008 at Paris Lodron Universität Salzburg, where they pursued a Bachelor of Arts (B.A.) degree in Communication and Media Studies. Theresa completed this program in 2011. In this same year, they also attended the University of Gothenburg for a short period to study Communication and Media Studies, although it is unclear if they obtained a degree from this institution.